Find a Florence Airbnb Realtor That Knows Airbnb, Short Term Rentals, and Vacation Rentals Inside and Out

Frequently Asked Questions for Airbnb Investment Properties

How can an Airbnb Realtor or agent help me find high-performing rentals in Florence, AZ?

A Florence Airbnb Realtor connected through STR Realtor Search can help you identify high-performing vacation rental properties in one of Arizona’s oldest and most historically significant towns. As the county seat of Pinal County, Florence blends small-town charm with growing interest from tourists and snowbirds. Attractions like the historic downtown district, McFarland State Historic Park, and the annual Country Thunder music festival bring regular waves of visitors seeking short-term accommodations.

Our local agents know which parts of Florence are best suited for Airbnb—whether it’s homes near the event grounds, properties close to downtown, or quiet residential areas that appeal to retirees and winter visitors. With affordable pricing and limited competition, Florence offers a unique entry point into Arizona’s short-term rental market.

Through our parent company, Rise Collective, we make it easy to invest in a short-term rental-ready property that’s fully prepped for hosting. We help you evaluate homes for guest appeal, income potential, and ease of management so you can launch with confidence and efficiency.

As more visitors discover Florence’s mix of heritage, festivals, and quiet desert living, short-term rentals will continue to grow in demand. We’re here to help you tap into that potential with expert support and a proven investment model.

What neighborhoods are best for short-term rental income in Florence, Arizona?

Florence is one of Arizona’s oldest towns, known for its historic charm, desert scenery, and growing number of master-planned communities. Located in Pinal County, Florence attracts snowbirds, history buffs, and travelers seeking peaceful, affordable stays within reach of both Phoenix and Tucson. While it’s a smaller market, Florence offers unique opportunities for short-term rental investors, especially in age-restricted and golf-oriented communities.

Home Team Luxury Rentals, also a Rise Collective company, provides vacation rental management in Florence.

Anthem at Merrill Ranch
This master-planned community is the most in-demand area for vacation rentals in Florence. With golf, resort-style pools, and proximity to the Poston Butte Golf Club, it’s especially attractive to snowbirds and seasonal guests. The neighborhood includes both all-ages and 55+ sections, offering flexibility for different investor strategies.

Sun City Anthem (55+)
Part of the larger Merrill Ranch area, this Del Webb 55+ community offers retirement living with extensive amenities such as a recreation center, walking trails, and tennis courts. Short-term rentals here perform well in the winter months, but age restrictions apply.

Magic Ranch
Located on the western side of Florence near San Tan Valley, Magic Ranch is a golf-course community with affordable homes and growing appeal. It’s a solid option for investors targeting longer stays and value-focused snowbirds.

Historic Downtown Florence
This area appeals to travelers interested in local history and small-town charm. With museums, historic architecture, and local events, it can attract weekend visitors and tourists seeking an authentic Arizona experience. Restored or well-furnished homes in this area can stand out.

Wildhorse Estates
This residential area on the outskirts of Florence offers larger lots and desert views. It’s best suited for guests looking for privacy, space, and access to nearby hiking or off-roading trails.

Florence’s low entry prices, seasonal demand, and unique communities make it an emerging but promising option for short-term rental investors—especially those targeting snowbird traffic and long-stay guests.

Do you partner with property managers or cohosting services based here?

We don’t outsource property management — we handle it in-house through Home Team Luxury Rentals , part of the Rise Collective. As one of the fastest-growing and highest-rated independently owned property management companies in the U.S., Home Team delivers full-service short-term rental management with a focus on performance, guest experience, and investor satisfaction.

While STR Realtor Search collaborates with top-performing real estate agents and agencies throughout Arizona and across the U.S., property management is fully integrated within our ecosystem. This ensures investors benefit from a unified strategy, seamless communication, and best-in-class operational excellence without relying on third-party managers or cohosts.

In addition, we have the full-time attention of Ricardo Carillo, a trusted STR mortgage broker , to find you the best deal for financing!

Can you provide data (and possibly reviews) on successful Airbnb investments in the area?

Yes, we frequently analyze regional Airbnb data from platforms like AirDNA and PriceLabs to identify high-performing properties across Arizona. In key markets such as Phoenix, Scottsdale, and Sedona, many short-term rentals consistently achieve occupancy rates between 55–70%, with average daily rates (ADR) ranging from $180 to $325 depending on the season, home type, and proximity to local attractions.

For instance, in Scottsdale, short-term rentals average an occupancy rate of around 62% with an ADR of $294, leading to average annual revenue figures exceeding $60,000 for well-located, professionally managed properties. Sedona remains a top performer year-round due to its tourism-driven demand, while cities like Tempe and Flagstaff also attract steady bookings tied to universities, events, and outdoor recreation.

We track key performance indicators including RevPAR (Revenue Per Available Room), booking lead time, and guest review volume to benchmark potential investment opportunities. This data-driven approach allows us to provide investor clients with anonymized case studies and aggregated review trends, offering insights into what drives success in different regions of Arizona.

For example, in the Phoenix metro area, suburban neighborhoods near spring training stadiums and event venues have seen rising demand, while luxury homes in North Scottsdale continue to command premium pricing and longer booking windows from snowbirds and group travelers.

If you're interested, we can provide detailed data reports or case studies tailored to your specific Arizona market or neighborhood of interest.

What should I look for in an Airbnb investment property in the Phoenix metro area beyond just location?

While location is critical, it’s only one piece of what makes a short-term rental successful in the Phoenix metro market. The most profitable Airbnb investments combine guest-focused design, operational efficiency, and long-term compliance readiness. Here’s what to prioritize beyond the map pin:

• Legal and Regulatory Fit – Make sure the property is in a city or zone that allows short-term rentals and meets all local licensing, safety, and parking requirements.

• Guest Appeal and Amenities – Properties with features like private pools, outdoor dining areas, smart home tech, and open-concept layouts consistently attract higher nightly rates and better reviews.

• Design for Flexibility – Homes with multiple bedrooms, functional workspaces, and comfortable gathering areas appeal to a wider range of guest types—from families and snowbirds to digital nomads.

• Property Condition and Upgrade Potential – Turnkey properties or those with high-ROI renovation potential tend to perform better, especially when optimized for Airbnb with the help of our team at BNB Turnkey and BNB Construction.

• Noise, Privacy, and Parking – Quiet surroundings, ample parking, and good noise insulation can improve guest satisfaction while helping you stay in good standing with neighbors and local regulators.

• Historical Performance Data – We evaluate AirDNA, PriceLabs, and other STR data platforms to benchmark potential earnings based on occupancy, ADR, RevPAR, and local competition.

Our Phoenix-area Airbnb Realtors, through STR Realtor Search, work with you to evaluate all of these criteria before you buy—ensuring that your investment is both guest-ready and future-proof.

What makes a house — or other property types like condos or townhomes — ideal for short-term rentals in this market?

In the Phoenix metro area, short-term rental properties perform best when they blend smart location choices, guest-centric amenities, and regulatory compliance. Proximity to major attractions—such as sports venues, shopping districts, universities, and outdoor recreation—drives strong year-round demand, especially during peak travel seasons like winter and spring.

What makes a property ideal isn’t just where it is, but how well it serves guest needs. Homes with resort-style features—like private pools, shaded patios, and open indoor/outdoor living areas—tend to outperform. Interiors that are modern, spacious, and designed for groups or families are also key, especially when paired with conveniences like smart home tech, high-speed Wi-Fi, and flexible layouts.

Local ordinances across the metro vary, so properties that are already in permitted zones and meet licensing, safety, and parking requirements offer a clearer path to profitability. Compliance isn’t optional—it’s part of creating a stable, long-term STR investment.

Finally, properties that support longer stays and cater to a variety of travelers—whether vacationers, snowbirds, or remote workers—have a competitive edge. The most successful rentals in this market are designed for both comfort and compliance, offering memorable guest experiences while aligning with metro-wide travel trends and seasonal demand.

STR Realtor Search > Arizona > Florence

Nearby markets:

Mesa ,
Chandler ,
Gilbert ,
Apache Junction ,
Casa Grande ,
Maricopa ,
Queen Creek ,
Tortilla Flat ,
Sun Lakes ,
Scottsdale